• Program Duration

    6 months
  • Learning Format

    Live, Online, Interactive

Key Features

  • SP Jain's Academic Excellence

    Certification & Global Executive Ed Alumni Association from SP Jain Global

    Live Learning from SP Jain's top faculty

  • Applied Learning | Masterclass with Industry Experts

    Learn via case studies, assignments and capstone projects on Facebook, Tesla, and more.

    Product management masterclass by industry experts

  • Top Product Tools | Gen AI for Product Managers

    Learn Top Product Management Tools (Mixpanel, Google Analytics, JIRA & Balsamiq)

    Learn Applications of ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart for PMs

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Essentials Skills You will Develop

  • Design Thinking
  • Leadership and Growth Mindset
  • Product Ideation
  • Product Lifecycle Management
  • Product Market fit
  • Product Roadmapping and Prioritization
  • Product Strategy
  • Rapid Prototyping

Earn Professional Certifications

SP Jain School of Global ManagementSP Jain School of Global Management
SP Jain School of Global Management
  • Master product management holistically across industries.
  • Drive customer-centric innovation across the entire product lifecycle.
  • Master key PM tools for data-driven decisions and project execution.
  • Master Generative AI tools for enhanced productivity and creativity.

Product Management Course Curriculum

Dive deep into the different concepts of Product management like product strategy, new product ideation and development, product lifecycle management, design thinking, and more in this course.

  • Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.

  • This course is a comprehensive exploration of product management as a versatile discipline applicable across diverse industries. It provides an in-depth understanding of the KASH framework (Knowledge, Attitude, Skills, and Habits) essential for effective product management and strategies for leveraging personal traits to excel in the field. Additionally, the course offers guidance and insights for professionals transitioning into product management roles from various backgrounds.

  • Learn to apply growth mindset theory for leadership, sharpen critical thinking, and overcome biases in decision-making. Build strong leadership and influencing skills to drive collaboration. Develop impactful customer value propositions using the FCB Framework and create detailed customer journey maps to understand motivations and design better user experiences.

  • Understand the importance of product roadmaps in driving strategy and alignment. Explore roadmap types including timeline, release, Kanban, and outcome-based. Learn backlog management, prioritization techniques, and iteration for effective planning. Apply AI and modern tools to enhance prioritization and roadmapping decisions, ensuring smarter and more impactful product outcomes.

  • This course delves into the intricacies of business model design, encompassing online and offline paradigms alongside strategies for effective segmentation, targeting, positioning, and pricing in the marketplace. It aims to equip learners with the knowledge to understand, design, and implement business models aligned with targeted marketing approaches and optimal pricing strategies.

  • This course focuses on integrating design thinking principles into the product management process. It explores the fundamentals of design thinking, compares its efficacy to traditional product development approaches, and demonstrates how leveraging design thinking can foster innovation in product and service creation. The course includes practical breakout sessions with design thinking exercises to apply the principles in real-world scenarios.

  • Differentiate between insights and data while fostering empathy and user-centricity in product decisions. Explore qualitative and quantitative research, including ethnographic studies and user interviews. Design and analyze surveys, questionnaires, and secondary data to turn findings into actionable insights, while leveraging AI tools to capture user insights and conduct effective market research.

  • This course is focused on structuring a comprehensive product strategy that aligns with broader business objectives. It covers the fundamental understanding of business plans, aligning product strategies with these plans, setting SMART goals, and identifying growth strategies and critical success factors crucial for product performance. Additionally, it emphasises the identification of key performance indicators (KPIs) essential for monitoring product success.

  • Understand the goals and elements of UX design, its importance, and role in product management. Learn key UX principles like usability, accessibility, and user satisfaction while comparing human-centered vs. technology-centered design. Apply UX principles to real-world challenges in interactive breakout sessions and explore how AI and modern tools can enhance UX design processes and outcomes.

  • Understand the key stages of new product development (NPD) and align them with organizational goals and market needs. Apply best practices for product launches, from concept validation to post-launch optimization. Define and track metrics to measure adoption, satisfaction, and impact, evaluate performance against planned outcomes, and learn strategies to achieve product–market fit using real-world NPD case examples.

  • This course is dedicated to mastering the principles and practical applications of wireframing and rapid prototyping in the design process. It covers key principles of effective wireframing, distinguishing between wireframing and prototyping, exploring tools and software, and delving into wireframe elements, best practices, and common mistakes.

  • Differentiate between platforms and products, understanding key similarities and differences. Explore platform architecture, technology stacks, and best practices in API design and management. Analyze monetization strategies, revenue streams, growth opportunities, and case studies of successes and failures. Apply best practices for product launches from concept validation to post-launch optimization.

  • This course focuses on navigating the challenges across various product life cycle stages and crafting a robust Product Lifecycle Management (PLM) strategy. It introduces artificial intelligence (AI) and machine learning (ML) in product management, emphasising their applications in personalisation, consumer insights, trend analysis, behaviour analysis, predictive analysis, and inventory planning.

  • This course is an exploration of essential tools used in product management, including Balsamiq for wireframing and prototyping, Jira for Agile project management, Google Analytics for web analytics, and Mixpanel for insightful reporting. It covers their usage, functionalities, and practical use cases across different facets of product management.

  • This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems. Top product professionals in the industry design the capstone project.

  • This course delves into the intersection of neuroscience, psychology, and marketing. It explores how the brain processes marketing stimuli, focusing on perception, attention, memory, and the emotional aspects controlled by the limbic system and amygdala. It also addresses neurometrics, measuring brain responses to marketing stimuli.

  • Learn from case studies on product, brand, and enterprise failures to avoid similar pitfalls. Apply NPD principles for digital product creation and craft effective launch strategies. Analyze sales data, optimize product mix, apply basic financial principles, and gain clarity on unit economics, gross profits, DIOH, and DSOs to drive informed, growth-focused decisions.

  • This final session wraps up the product management program, reflecting on the collective learning journey and recognising the growth and insights all learners gain.

ELECTIVES
  • Master Generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.

  • Attend this online interactive product management masterclass to gain insights about product management advancements from top industry experts.

  • Attend this mentoring session to clear your queries around Product Management Capstone project.

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9+ Tools Covered

JIRA SPJ
Balsamiq
Google Analytics
Mixpanel
DM_ChatGPT
PM_Midjourney
UIUX_Gemini
PM_Picsart
PM_Gencraft

Projects

Product Management Program Advisor

Program Trainers

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Who Is This Program For?

Demand For Product Management Course in 2025

The demand for product managers has surged in recent years, reflecting the evolving landscape of modern business. Industries such as healthcare, finance, retail, etc., rely on technology and innovation, making the role of a product manager crucial. Employers are increasingly seeking certified product managers to lead their product development efforts, as they are better equipped to navigate the complexities of product lifecycles, market analysis, and stakeholder collaboration.

SP Jain’s Professional Certification in Product Management offers an ideal blend of theoretical insights and immersive capstone projects that delve into a range of product management facets, like product strategy, conception and development of new products, product lifecycle management, design thinking, and more. This certification will enhance the knowledge and skills required to excel in this role and serve as a credible validation of your expertise.

Demand For Product Management Course in 2025

Product Management Course FAQs

  • What is a product management course?

  • What do product managers do?

  • Is this product management certification worth it?

  • Who can attend this product management course?

  • What certifications should a product manager have?

  • Who are the instructors for this product management course, and how are they selected?

  • How do I enroll in this product management certification program?

  • What salary can I expect after earning a product manager certification?

  • What jobs can I expect after completing the product management course?

  • Will financial aid be provided for this Professional Certification in Product Management Course?

  • I am not able to access the product management course online. Who can help me?

  • Will I get a refund if I cancel my enrollment in this product management course?

  • What is covered under the 24/7 support promise?

  • Are there any other online courses Simplilearn offers under product and design?

  • Does Simplilearn have corporate training solutions?

  • What do people think about Simplilearn’s Professional Certification in Product Management?

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