• Program Duration

    6 Months

  • Learning FormatLive, Online, Interactive

Product Management Course Highlights

Advance your career with SP Jain's Product Management Course, designed to help you master tools and strategies for effective product management.

  • SP Jain's Academic Excellence

    Certification & Global Executive Ed Alumni Association from SP Jain Global

    Live Learning from SP Jain's top faculty

  • Applied Learning | Masterclass with Industry Experts

    Learn via case studies, assignments and capstone projects on Facebook, Tesla, and more.

    Product management masterclass by industry experts

  • Top Product Tools | Gen AI for Product Managers

    Learn Top Product Management Tools (Mixpanel, Google Analytics, JIRA & Balsamiq)

    Learn Applications of ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart for PMs

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Program Outcomes

SP Jain School of Global ManagementSP Jain School of Global Management
  • Master product management holistically across industries.
  • Drive customer-centric innovation across the entire product lifecycle.
  • Master key PM tools for data-driven decisions and project execution.
  • Master Generative AI tools for enhanced productivity and creativity.

Product Management Course Curriculum

  • Induction for Professional Certification in Product Management

    Get started with the Professional Certification in Product Management course with SP Jain School of Global Management and Simplilearn. Kickstart your professional Product Management career with a foundational class.

  • Mastering the Product Management Discipline and Paving Your PM Career

    This course is a comprehensive exploration of product management as a versatile discipline applicable across diverse industries. It provides an in-depth understanding of the KASH framework (Knowledge, Attitude, Skills, and Habits) essential for effective product management and strategies for leveraging personal traits to excel in the field. Additionally, the course offers guidance and insights for professionals transitioning into product management roles from various backgrounds.

  • Embracing Growth Mindset, Critical Thinking, and Customer Value Propositions as a Product Manager

    This course empowers product managers with essential mindsets, critical thinking abilities, and customer-centric strategies crucial for success in today's dynamic market. It explores Carol Dweck's theory of Fixed and Growth Mindsets, principles of critical thinking, biases and their mitigation, and the development of compelling customer value propositions. Additionally, it delves into the FCB Framework, customer journey mapping, and stakeholder analysis for strategic decision-making.

  • Product Roadmapping and Strategic Prioritization

    This course is a comprehensive exploration of product roadmaps' pivotal role in strategic planning and prioritisation within product management. It covers various roadmaps—timeline-based, release-based, Kanban-based, and outcome-based—while delving into backlog management, prioritisation methodologies, and iterative development processes.

  • Designing the Business Model, Target Marketing and Pricing Strategies

    This course delves into the intricacies of business model design, encompassing online and offline paradigms alongside strategies for effective segmentation, targeting, positioning, and pricing in the marketplace. It aims to equip learners with the knowledge to understand, design, and implement business models aligned with targeted marketing approaches and optimal pricing strategies.

  • Integrating Design Thinking into Product Management

    This course focuses on integrating design thinking principles into the product management process. It explores the fundamentals of design thinking, compares its efficacy to traditional product development approaches, and demonstrates how leveraging design thinking can foster innovation in product and service creation. The course includes practical breakout sessions with design thinking exercises to apply the principles in real-world scenarios.

  • Leveraging Consumers Insights for Informed Product Decision-Making

    This course centers on utilising consumer insights as the cornerstone for informed product decision-making. It explores the distinction between insights and raw data, emphasising empathy and user-centricity in understanding consumer behaviour. It covers various research methodologies, including qualitative and quantitative approaches, ethnographic research, surveys, and data analysis techniques, focusing on transforming data into actionable insights.

  • Crafting a Structured Product Strategy for Success

    This course is focused on structuring a comprehensive product strategy that aligns with broader business objectives. It covers the fundamental understanding of business plans, aligning product strategies with these plans, setting SMART goals, and identifying growth strategies and critical success factors crucial for product performance. Additionally, it emphasises the identification of key performance indicators (KPIs) essential for monitoring product success.

  • UX Design for Product Managers

    This course aims to equip product managers with the fundamentals of UX design principles and their vital role in product management. It covers the goals, elements, and significance of UX design, emphasising its application in digital and physical products. The course explores UX design principles like usability, accessibility, and user satisfaction while highlighting the differences between human-centered and technology-centered approaches.

  • New Product Development

    This course provides a structured approach to new product development, covering various phases from problem definition and ideation to MVP creation and user feedback iterations. It focuses on defining problem statements, ideation techniques, validating problem-solution fit, user story creation, MVP canvas development, user testing, and decision-making based on iterative feedback.

  • Developing a Wireframe and Rapid Prototyping

    This course is dedicated to mastering the principles and practical applications of wireframing and rapid prototyping in the design process. It covers key principles of effective wireframing, distinguishing between wireframing and prototyping, exploring tools and software, and delving into wireframe elements, best practices, and common mistakes.

  • Blueprint for Platform Success: Strategy, Design, and Growth Opportunities

    This course dives into the intricacies of platform development, contrasting platforms with products, and delving into platform architecture, API design, and management. It explores monetisation strategies, revenue streams, and growth opportunities for platforms.

  • Product Lifecycle Management: Strategy, KPIs, and AI Integration for Success

    This course focuses on navigating the challenges across various product life cycle stages and crafting a robust Product Lifecycle Management (PLM) strategy. It introduces artificial intelligence (AI) and machine learning (ML) in product management, emphasising their applications in personalisation, consumer insights, trend analysis, behaviour analysis, predictive analysis, and inventory planning.

  • Introduction to Product Management Tools: Balsamiq, Google Analytics, Jira, Mixpanel

    This course is an exploration of essential tools used in product management, including Balsamiq for wireframing and prototyping, Jira for Agile project management, Google Analytics for web analytics, and Mixpanel for insightful reporting. It covers their usage, functionalities, and practical use cases across different facets of product management.

  • Product Management Capstone Project

    This product management capstone project will give you an opportunity to implement the skills you learned throughout this program to solve real-world industry-relevant problems. Top product professionals in the industry design the capstone project.

  • The Psychology of Buying Behaviour and Consumption: Understand Neuroscience for Effective Marketing

    This course delves into the intersection of neuroscience, psychology, and marketing. It explores how the brain processes marketing stimuli, focusing on perception, attention, memory, and the emotional aspects controlled by the limbic system and amygdala. It also addresses neurometrics, measuring brain responses to marketing stimuli.

  • Product Management Workshop

    This workshop dissects product, brand, and enterprise failures, understanding their differences and dissecting case studies to extract valuable learnings. It also covers principles for developing and launching new products/brands and applying New Product Development (NPD) methodologies for effective digital product creation and successful launches.

  • Final Closing Session

    This final session wraps up the product management program, reflecting on the collective learning journey and recognising the growth and insights all learners gain.

ELECTIVES
  • Generative AI for Product Managers

    Master Generative AI tools to improve productivity and creativity with this comprehensive course. Explore how AI-powered tools like ChatGPT, Google Bard, Gencraft, Midjourney, and Picsart can revolutionize product management processes. Learn how to integrate these AI tools into your product management practices through a series of live demonstrations and practical use cases.

  • Product Management Masterclass by Industry Experts

    Attend this online interactive product management masterclass to gain insights about product management advancements from top industry experts.

  • Product Management Capstone Mentoring Session

    Attend this mentoring session to clear your queries around Product Management Capstone project.

Skills Covered

  • Design Thinking
  • Leadership and Growth Mindset
  • Product Ideation
  • Product Lifecycle Management
  • Product Market fit
  • Product Roadmapping and Prioritization
  • Product Strategy
  • Rapid Prototyping

Tools Covered

JIRA SPJ
Balsamiq
Google Analytics
Mixpanel
DM_ChatGPT
PM_Midjourney
PM_Picsart
PM_GBard
PM_Gencraft
View More

Projects

Product Management Program Advisor

Eligibilty Criteria

  • Bachelor's degree with 2+ years of work experience preferred
  • Aspiring Product Managers
  • Existing Product Managers willing to up-skill

Best Suited For

  • Tech Professionals, Project Managers
  • Sales & Marketing Professionals

How to Apply For Product Management Course

  • STEP 1Submit Application

    Tell us a bit about yourself and why you want to do this program

  • STEP 2Application Review

    An admission panel will shortlist candidates based on their application

  • STEP 3Admission

    Selected candidates can begin the program from the batch start date

Demand for Product Management Course in 2024

The demand for product managers has surged in recent years, reflecting the evolving landscape of modern business. Industries such as healthcare, finance, retail, etc., rely on technology and innovation, making the role of a product manager crucial. Employers are increasingly seeking certified product managers to lead their product development efforts, as they are better equipped to navigate the complexities of product lifecycles, market analysis, and stakeholder collaboration.

SP Jain’s Professional Certification in Product Management offers an ideal blend of theoretical insights and immersive capstone projects that delve into a range of product management facets, like product strategy, conception and development of new products, product lifecycle management, design thinking, and more. This certification will enhance the knowledge and skills required to excel in this role and serve as a credible validation of your expertise.

Product Management Course FAQs

  • What is the significance of a product management certification? How can it boost my career?

    A product management certification holds significant value as it validates your expertise and knowledge in the field. It can boost your career in product management by enhancing your credibility and marketability to potential employers. The Product Management Certificate Program from SP Jain School of Global Management  will demonstrate your commitment to continuous learning and staying updated with industry best practices, making you a more competitive candidate for product management roles and providing opportunities for career advancement.

  • What are some reputable online platforms or institutions offering product management courses?

    There are numerous online platforms that provide product management courses, but one of the most highly sought-after options is the Professional Certification in Product Management by SP Jain School of Global Management.

    This course stands out for several reasons, including SPJ Global's outstanding reputation, ranked #4 globally. Additionally, learners benefit from industry-relevant capstone projects, job assistance through Simplilearn, and product management masterclass conducted by industry experts companies like Google, Facebook, Amazon, Microsoft and more. Learners also get access to SPJ Exec Ed Alumni benefits post program completion, along with other attractive perks.

  • How can an online product management course help me develop the necessary skills for the role?

    An online product management course like the one offered by SP Jain School of Global Management  can help you develop the necessary skills for the role by providing comprehensive training in product development, market analysis, customer research, and project management. Through interactive lessons and real-world case studies, you'll gain practical knowledge, learn industry best practices, and enhance your ability to strategize and launch successful products in today's competitive market.

  • What topics are typically covered in a product management certification program?

    A typical product management certification program covers topics such as product development, market analysis, product lifecycle management, pricing strategies, competitive analysis, and go-to-market strategies. It also includes essential skills like customer research, stakeholder management, and product road mapping to prepare professionals for effective product management roles.

  • Any eligible criteria required for enrolling in a product management course or certification?

    The prerequisites to enroll in a course depend upon the course module. For admission to this Professional Product Management Program, candidates should have a bachelor’s degree in any discipline and 2+ years of work experience in any field. While prior experience in product management is not mandatory, it is preferred.

  • What are the benefits of obtaining a product management certification from a recognized institution?

    Obtaining a product management certification from a recognized institution offers several benefits. SP Jain School of Global Management’s  product management courses online enhance credibility and marketability, increasing the chances of job opportunities. The certification also provides a structured curriculum and practical insights, equipping professionals with the skills to excel in product management roles. Networking opportunities can lead to valuable connections and ongoing professional development.

  • Are product management certifications widely recognized and valued by employers in the industry?

    While not all product management certifications are industry-recognized, SP Jain School of Global Management Professional Certification In Product Management is globally recognized and valued by employers across industries. 

    A reputable product management certification demonstrates a candidate's knowledge and commitment to the field, making them more competitive and desirable for job opportunities in the product management domain. However, combining certifications with relevant experience is essential to maximize their impact on job prospects.

  • How can I choose the best online product management course that suits my needs and goals?

    To choose the best online product management course that suits your needs and goals, consider the following steps:

    • Assess your goals and expertise level in product management.
    • Research and compare course content, instructors' credentials, and reviews.
    • Check for flexibility, interactive elements, and industry recognition to ensure it aligns with your learning preferences and career aspirations.

    The Professional Product Management Course offered by SP Jain School of Global Management equips you with the skills to excel as a Product Manager through a comprehensive curriculum encompassing all aspects of product management.

  • List of the best product management courses available online,based on reviews & industry reputation?

    Here is a list of some of the best product management courses available online, based on reviews and industry reputation:

    • Product Management Certificate Program
    • Agile Product Management
    • Product Management 101
    • Product Management Foundations
    • Certified Product Manager (CPM) Training
    • Mastering Product Management
    • Product Management: Building a Product Roadmap
    • Product Management with Lean, Agile, and System Design Thinking
    • The Complete Product Management Course
    • Product Management Essentials

    SP Jain School of Global Management’s Professional Certification In Product Management, offered in partnership with Simplilearn, covers concepts like Product Strategy, New Product Ideation and Development, Product Lifecycle Management, Design Thinking, UI/UX, and many more.

  • What is the program completion criteria for this program?

    Learners are required to meet the following program completion criteria established by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project

  • What is the delivery format for this program?

    The Professional Certification in Product Management features a delivery mix of live sessions conducted by SP Jain faculty and industry experts. These live sessions last 3 hours and are scheduled on either Saturday or Sunday.

  • Is it possible to change cohorts for this program?

    There is no option to change cohorts. Learners expected to attend the classes and complete them according to the cohort they have enrolled in.

  • What are the program certificate criteria for this program?

    Learners are required to meet the following program completion criteria established by SP Jain School of Global Management:

    • 80% attendance for live sessions for all courses
    • Pass the Capstone project.

    Depending on the grades during the capstone evaluation learners will be awarded the certificates.

    • 70% and above in capstone - Certificate of Completion with Honours
    • Less than 70% in capstone - Certificate of Completion

  • When can I expect to receive my program certificate?

    SP Jain will issue program certificate directly to the learners within 90 days of program completion to learners through mail.

  • Will I receive a course-level certificate on completion of each module?

    No, you will not get any course level certificate on completion of each module.

  • What are SPJ Exec Ed Alumni Benefits?

    The SPJ Exec Ed Alumni Benefits include:

    • Access to SPJ Exec Ed Alumni Portal
    • Invitation to alumni events and forums
    • 10% Exclusive Alumni discount on SP Jain Global Executive Ed Programs
    • Alumni Networking

    Disclaimer: Please note that alumni features and fees are dynamic and may be subject to change as per the modus operandi of the alumni department of SP Jain School of Global Management.

SP Jain and Simplilearn Partnership

SP Jain School of Global Management, ranked #4 globally by Times Higher Education, has partnered with Simplilearn to empower students in honing their abilities to explore, analyse, think critically, and cultivate professional skills essential for becoming successful and responsible global leaders. Additionally, it has been recognised among the top 5 institutions offering a one-year MBA program by the Times Higher Education - Wall Street Journal.

SP Jain and Simplilearn Partnership