• Program Duration0 weeks
  • Learning FormatOnline Bootcamp

Digital Marketing Course Highlights

Explore diverse facets of digital marketing—SEO, SEM, social media, and more. Explore inbound and outbound strategies for effective audience engagement and broad market reach.

  • SP Jain Global's Academic Excellence

    Certificate from SP Jain School of Global Management and Simplilearn

    Masterclasses delivered by SP Jain Global’s top faculties

  • Official Partner: Meta | ChatGPT & AI Tools

    Exclusive Meta exam voucher worth $99; Master sessions by Meta Blueprint trainers

    Leverage Gen AI to drive innovative digital strategies and optimize customer engagement

  • Live Interactive Hands-on Learning

    Live interactive classes delivered by top digital marketing experts

    Hands-on learning with 35+ digital marketing tools, 10+ case studies, 20+ projects

GET PROGRAM DETAILS

Why Join This Program

SP Jain Global's Excellence

SP Jain School of Global Management Ranked #7 in Asia Pacific region by Bloomberg Businessweek

Meta DMA exam voucher

Establish your credibility with Meta Digital Marketing Associate certification

ChatGPT | Generative AI tools

Learn to leverage Generative AI tools for Sales and Marketing

Hands On Learning

Learn via 10+ case studies, 35+ DM tools, 5 capstone and 15+ course end projects

Our Alumni Work At

Google
LinkedIn
Facebook
Amazon
Accenture
VMware
Oracle
IBM

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Program Outcomes

Program CertificateProgram Certificate
  • Promote your business and increase your customer base
  • Plan and implement digital marketing campaigns across different domain
  • Optimize digital marketing campaign KPIs and metrics
  • Leverage the latest Generative AI tools for sales and marketing

Digital Marketing Course Curriculum

  • Induction session for Professional Digital Marketing Program

    Embark on an immersive learning journey with this Digital Marketing program. Discover the ins and outs of this comprehensive online digital marketing program, unlocking a world of knowledge and opportunities.

  • SPJ DM - Digital Marketing Foundation

    This foundation course covers essential concepts such as the differences between digital and traditional marketing, the 4Ps of digital marketing, influencer marketing, voice search, website creation, and behavioral marketing. You will dive deeper into behavioral marketing and analytics, understanding customer lifecycles, buying stages, and the dynamics of the marketing funnel to enhance your strategic marketing approach.

  • SPJ DM - Search Engine Optimization (SEO)

    In this module, you will gain a deep understanding of the critical role SEO plays in online marketing. You will explore the functionality of both on-page and off-page SEO and the technical aspects that can boost your search engine rankings and help you analyze the competitors. By the end of this module, you will be equipped with valuable insights and skills to optimize your website's visibility and outperform your competitors in organic search engine results.

  • SPJ DM - Search Engine Marketing (SEM)

    Learn the mechanics of paid advertising and how to leverage keyword research to optimize your ad campaigns. Explore various bidding strategies explicitly tailored for B2B and B2C channels to reach your target audience effectively. By the end of this module, you will possess the knowledge and skills to create successful paid ad campaigns that drive meaningful results for your business.

  • SPJ DM - Social Media Marketing (SMM)

    Explore the various social media channels ideal for marketing communications. Learn how to tailor your marketing strategies based on the selected platform to effectively reach and engage with your brand's target audience. By the end of this module, you will be able to leverage social media to promote your brand, products, or services and foster meaningful connections with potential customers.

  • SPJ DM - Strategies for Paid Campaigns

    Learn how to thoroughly analyze paid campaigns and examine the analytics of each ad to improve conversion rates. Additionally, you will discover the crucial components of landing pages and associated design techniques based on the type of business and industry. By the end of the module, you will be well-equipped to optimize your paid campaigns effectively and create compelling landing pages that drive better results for your business.

  • SPJ DM - Analytics, ROI & Evaluation

    Acquire an in-depth understanding of diverse Key Performance Indicators (KPIs) and metrics, utilizing various analysis tools. Discover work-ready strategies to assess and enhance campaign results. This module will help you achieve proficiency in employing KPIs, metrics, and analyzing techniques to optimize your marketing endeavors and achieve superior outcomes.

  • SPJ DM - Email and Mobile Marketing

    Gain a comprehensive understanding of the end-to-end email marketing process, including automation techniques and designing high-converting email templates. Learn to create impactful email marketing campaigns that engage your audience and drive business success. Additionally, delve into the critical role of mobile apps and marketing, mastering effective mobile ad targeting to reach your audience efficiently and enhance your brand's presence in the digital landscape.

  • SPJ DM - Content Strategy

    Delve deep into content research strategies and tools to create impactful content tailored for various social media channels. In this module, you will learn how to align your content with the goals and objectives at each marketing funnel stage to achieve desired outcomes. By the end of this module, you will be able to craft engaging content that resonates with your social media audience, facilitating successful progression through the marketing funnel.

  • SPJ DM - Digital Marketing Capstone

    In this capstone project and final step in the learning process, you can use the knowledge you've learned in the preceding modules. You can choose one out of five capstone projects to demonstrate to potential employers your proficiency in various digital marketing tools and techniques.

  • Digital Marketing Masterclass - SP Jain School of Global Management

    Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

Skills Covered

  • AI in Marketing
  • Analytics ROI amp Evaluation
  • Automation amp Emerging Technology
  • Behavioral Marketing
  • Campaign Management
  • Content Marketing
  • Content Strategy
  • Generative AI Tools
  • Inbound Marketing Strategy
  • Keyword Research
  • Mobile Marketing
  • Mobile Optimization
  • Outbound Marketing Strategy
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Strategies for Paid Campaigns
  • Website Creation

Tools Covered

LinkedIn
Facebook
YouTube
Google Ads
SE Ranking
HubSpot
Hootsuite
DM_Apptweak
DM_ahref
DM_canva
DM_ChatGPT
DM_facebook ad
DM_Facebook creative hub
DM_facebookfor business
DM_Get Respone
DM_keyword tools
DM_Linkedin for business
DM_MailChimp
DM_Meta business suite
DM_MOZ
DM_Myadcenter
DM_SEMRUSH
DM_similarweb
DM_Stable Diffusion
DM_TweetDeck
DM_unbounce
DM_Yoast
DM_Youtube Ads
DM_Zoho
SpyFu
LinkedIn Ads
Feng-GUI
Google Trends
YouTube Analytics
Google Keyword Planner

Capstone Project

    prevNext

    Digital Marketing Course Program Advisor

    Eligibilty Criteria

    • Bachelor's degree in any discipline
    • At least 2 years of experience is preferred
    • Marketing or non-marketing background

    Best Suited For

    • MBA, BBA, Engineers, Entrepreneurs
    • Sales & Marketing Professionals
    • Digital Marketing Aspirants

    How to Apply Digital Marketing Course

    • STEP 1Submit Application

      Tell us a bit about yourself and why you want to do this program

    • STEP 2Application Review

      An admission panel will shortlist candidates based on their application

    • STEP 3Admission

      Selected candidates can begin the program within 1-2 weeks

    Apply Now

    Demand for Digital Marketing Course

    In today's digital age, the demand for digital marketing continues to surge, driven by an evolving business landscape and an increasing reliance on online platforms. As consumers increasingly turn to the digital realm for information, entertainment, and commerce, businesses are compelled to enhance their online presence. The pivotal role of digital marketing in reaching and engaging target audiences is evident, with a growing emphasis on personalized and data-driven strategies. In this digital age, skilled professionals in SEO, social media, content strategy, and digital analytics drive business success.

    Tailored with your success in mind, this comprehensive digital marketing program focuses on various facets of digital marketing like SEO, SEM, social media, analytics and more. It also delves into ChatGPT and other AI generative tools, showcasing their transformative potential in content creation and user engagement. Engaging in 20+ projects, 10+ case studies, and 35+ tools, making you work-ready. Earning a certificate from SP Jain School of Global Management to set you apart in the job market.

    Digital Marketing Course FAQs

    • What are the eligibility criteria for this Professional Certification in Digital Marketing?

      For admission to this digital marketing certification, candidates must possess the following criteria:

      • A bachelor's degree
      • At least 2 years of experience preferred
      • Marketing background is not required
         

    • What is the admission process for this online Digital Marketing Course ?

      The admission process consists of three easy steps:

      • Interested candidates will need to apply by submitting the application form online
      • Candidates will be shortlisted by an admission panel based on the application submitted
      • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee
         

    • Will financial aid be provided for this Digital Marketing Certification Course?

      To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Certification in Digital Marketing financially manageable. Please refer to our "Admissions Fee and Financing" section for more details.

    • What should I expect from this online Digital Marketing Course?

      As a part of this course, you will receive the following:

      • Certificate from SP Jain School of Global Management and Simplilearn
      • Masterclasses delivered by SP Jain’s top faculties
      • Live classes delivered by digital marketing industry experts
      • Master sessions by Meta Blueprint trainers
      • Meta Certified Digital Marketing Associate exam voucher worth USD $99
      • 5 Capstone problem statements and 15+ course-end projects
      • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
      • 35+ digital marketing tools
      • Leverage ChatGPT and latest Gen AI tools for sales and marketing
      • Course aligned with Hootsuite and SE Ranking certification
      • Learn using Meta’s Business Coach chatbot
      • Simplilearn career services helps you get noticed by top hiring companies <India only>
         

    • What certificate will I receive?

      Upon completing this Digital Marketing course, you will be awarded a course completion certification in digital marketing by the SP Jain School of Global Management and Simplilearn.

    • What is Meta Blueprint certification?

      Meta Blueprint is one of the most popular global digital marketing certifications, proof of advanced-level competency in the digital advertising industry. This Digital Marketing Course gives you a free voucher for taking the Meta Blueprint Digital Marketing Associate exam.

    • What is Global Teaching Assistance?

      Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

    • Who are the instructors for this Digital Marketing course, and how are they selected?

      Our highly qualified faculty are industry experts with years of relevant industry experience. Each of them possesses highly transferable skills that have been learned over years of experience in the industry. Their extensive knowledge, diverse backgrounds, and acquired skill sets make them stand out and help them deliver the program seamlessly.

    • What is the Hootsuite Platform Training course, and how will I earn its Certificate?

      This course is delivered to you in  partnership with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of this  program. In the module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

      Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.
       

    • What is SE Ranking platform access and how can I avail it?

      As a part of this Digital Marketing Course, you will get free access to the SE Ranking platform for 1-year. Once you complete this program's Search Engine Optimization (SEO) module, you will get an exclusive promo code from Simplilearn to access the platform. 

    • What are some popular tools covered in this Digital Marketing Certification program?

      The Digital Marketing Certification Program covers over 35+  in-demand digital marketing tools, including Semrush, Google Keyword Planner, Google Analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.

    • What essential skills are covered in this Digital Marketing Certification Program?

      You will learn some of the most in-demand skills during this Digital Marketing course, including behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, emerging technology, and more. This digital marketing course will also teach you how to use ChatGPT and other generative AI tools. Not only that, but you also get to attend masterclasses by SP Jain’s top faculty.

    • I am not able to access the Digital Marketing Course. Who can help me?

      Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
       

    • What is covered under the 24/7 Support guarantee?

      We offer 24/7 support through email, chat, and calls through our dedicated team, and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing the Digital Marketing Course.
       

    • If I want to cancel my enrollment in this Digital Marketing Certification Program, can I get a refund?

      Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


      * Disclaimer
      All programs are offered on a non-credit basis and are not transferable to a degree.
       

    • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

      This program is a certification program and does not include any transcripts for WES — this is reserved only for degree programs. We do not offer sealed transcripts, hence, our program is not applicable for WES or similar services.
       

    SP Jain and Simplilearn Partnership

    SP Jain School of Global Management, ranked #4 globally by Times Higher Education, has partnered with Simplilearn to empower students in honing their abilities to explore, analyse, think critically, and cultivate professional skills essential for becoming successful and responsible global leaders. Additionally, it has been recognised among the top 5 institutions offering a one-year MBA program by the Times Higher Education - Wall Street Journal.

    SP Jain and Simplilearn Partnership