• Program Duration

    4 months
  • Learning Format

    Live, Online, Interactive

Key Features

  • AI-Powered Curriculum

    Master 3As of Marketing: Analytics, AI, & Automation with 20+ dedicated tools

    Get hands-on with over 50 AI tools across the full marketing tech stack

  • SP Jain Global Faculty

    Attend masterclasses led by renowned SP Jain Global Faculty

    Gain a certificate from SP Jain Global & Simplilearn

  • AI-first Job Readiness

    Build a strong portfolio with 7+ projects and real-world case studies

    Launch your first live ad campaign using complimentary Google Ad Credits

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Why Join This Program

SP Jain Global's Excellence

SP Jain School of Global Management Ranked #7 in Asia Pacific region by Bloomberg Businessweek

Meta DMA exam voucher

Establish your credibility with Meta Digital Marketing Associate certification

ChatGPT | Generative AI tools

Learn to leverage Generative AI tools for Sales and Marketing

Hands On Learning

Become job-ready by working on 10+ case studies, 35+ tools, 5 capstone and 15+ course end projects

Essentials Skills You will Develop

  • AI forecasting
  • AI email automation
  • AI mobile marketing
  • AI social media creatives
  • Answer Engine Optimization AEO
  • Automated content workflows
  • Campaign optimization with AI
  • Creative automation
  • Digital marketing strategy
  • Ethical AI use
  • Generative Engine Optimization GEO
  • Google Ads management
  • Predictive marketing analytics
  • Website creation
  • Programmatic advertising

Earn Professional Certifications

The SP Jain Global & Simplilearn CertificateThe SP Jain Global & Simplilearn Certificate
The SP Jain Global & Simplilearn Certificate
  • Implement digital marketing campaigns across different domains
  • Promote your business and increase your customer base
  • Set campaign KPIs and metrics for every stage of the marketing funnel
  • Leverage Generative AI tools to optimize sales and digital marketing

AI-Powered Digital Marketing Course Curriculum

This 4-month online digital marketing program combines live classes, SP Jain Global faculty masterclasses, and industry-aligned projects. Spend 6–8 hours per week mastering digital marketing, automation, and analytics tools to design AI-powered, data-driven marketing strategies

  • Embark on an immersive learning journey with this Digital Marketing program. Discover the ins and outs of this comprehensive online digital marketing program, unlocking a world of knowledge and opportunities.

    • Core Concepts: Introduction to Digital Marketing, The 7 Ps of Marketing, Implementing Strategy, Exploring brand websites, Understanding Domain Name and Hosting, Creating a website on WordPress, Creating a Website with AI
    • Case Studies: American Apparel’s Hurricane Sandy Sale, Nike's Just Do It, Coca-Cola’s AI Personalisation
    • Tools Covered: GoDaddy, WordPress, ChatGPT, Claude

    • Core Concepts: Content Marketing Lifecycle, Competitor Analysis, Brand Guidelines, Content Calendars, Content Flywheel, Content Creation and Optimisation, Promotion, Performance Analytics, Workflow Automation etc
    • Case Studies: HubSpot’s Content Strategy, Apple's Shot on iPhone, Heineken's The Closer, Coca-Cola's Share a Coke, Red Bull, BMW vs. Audi
    • Tools Covered: HubSpot MakeMyPersona, Buffer, ChatGPT, Perplexity, Looka, Atom AI, Thruuu, Asana, n8n & more

    • Core Concepts: Search Engines, SERP, Keywords, On-Page SEO, Technical SEO, Crawlability, Off-Page SEO, SEO Analytics & Reporting, SEO-Led Growth etc
    • Case Studies: The Search Initiative (96% Traffic Boost), Backlinko (260% Traffic Boost), Sinkus Studio Organic Growth etc
    • Tools Covered: XML Sitemap Generator, Robots.txt Generator, PageSpeed Insights, Schema Generator, SEMrush, Google Looker Studio, Google Search Console, SEOSiteCheckup, Ubersuggest, GA4 etc

    • Core Concepts: In this practical session, you will explore the Future of SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO)
    • Tools Covered: ChatGPT, Writesonic, Mangools, AnswerThePublic, TechnicalSEO Schema Markup Generator, HubSpot Grader

    • Core Concepts: SEM Essentials, Campaign Goals & KPIs, Google Ads, Competitor & Keyword Research, Ad Copywriting, AI in Bidding & Audience Targeting, Predictive Analytics, Programmatic Advertising
    • Case Studies: BabyEarth’s SEM Success, Gulf Air's Smart Bidding, IQVIA Campaign Optimisation, Lob & Predictive Analytics, Microsoft's New Era of SEM, Ferrero Rocher & Programmatic Ads
    • Tools Covered: GitHub, Netlify, Google Ads, URL Builder, Julius etc

    • Core Concepts: SMM Strategy, Social Media Algorithms, Content Pipeline, AI-Enhanced Creative Production, Community Engagement, Sentiment Analysis, Dynamic Campaigns, Ad Launch & Monitoring, AI-Powered Optimisation
    • Case Studies: Crocs, Duolingo, Nutella's AI Labels, Wendy's Humour, Spotify Wrapped, Verizon's Campaign Optimisation
    • Tools Covered: ChatGPT, MonkeyLearn, DALL·E 3, Canva, Notion, Meta

    • Core Concepts: Affiliate Marketing Setup, Traffic Generation Strategies, Influencer Marketing Introduction, Finding & Vetting Influencers, Outreach & Collaboration, Campaign Execution & Measurement, Legal & Ethical Considerations
    • Case Studies: Amazon Associates, Optimyzr & GenAI, Sephora's Multi-Channel Success, Daniel Wellington, Glossier's Blog, Fyre Festival
    • Tools Covered: Amazon Associates, Microsoft Excel, HeyGen, Heepsy

    • Core Concepts: Shopify Store Setup, E-commerce Marketing, Customer Acquisition, AI Personalisation, Analytics, App Store Optimisation (ASO), Location-Based Marketing, Email List Building, Campaign Automation, Deliverability & Governance
    • Case Studies: Shopify’s Growth, Amazon's Listing Optimisation, Duolingo Retention, Airbnb Retention via Email, HelloFresh Spam Fine etc
    • Tools Covered: Klaviyo, Rebuy, GA4, OneSignal, Shopify, Mailchimp

    • Core Concepts: Building Dashboards in Power BI, Attribution Modelling, ROI & ROAS Analysis, LTV & CAC Calculation, Marketing Mix Modelling (MMM), Incrementality Testing, Forecasting Revenue, Predictive Metrics, Scenario Planning
    • Case Studies: Adobe Mix Modeler, Volvo Cars & Meta Attribution, Real-world Incrementality Testing, Forecast Misinterpretation Tools Covered: Power BI Desktop, Microsoft Excel

  • Project: Apply all program skills to a real-world business challenge. Choose from projects like launching a campaign for e-commerce, fintech, or sustainable travel. You will integrate SEO, content, social media, analytics, and automation to deliver measurable outcomes.

  • Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

Contact Us

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50+ Tools Covered

spj_googleads
spj_meta
spj_ga4
spj_googlesearchconsole
spj_powerbi
spj_asana
spj_wordpress
spj_n8n
spj_atomai
spj_godaddy
spj_buffer
spj_campaignbuilder
spj_canva
spj_chatgpt
spj_lookerstudio
spj_clarity
spj_claude
spj_excel
spj_contentideas
spj_alphacrawler
spj_dalle
spj_answerpublic
spj_github
spj_graderhs
spj_heepsy
spj_hemingway
spj_hubspotpersona
spj_jsonschema
spj_julius
spj_klaviyo
spj_looka
spj_mailchimp
spj_mangools
spj_monkeylearn
spj_netlify
spj_neuron
spj_notion
spj_onesignal
spj_pagespeed
spj_perplexity
spj_rebuy
spj_robots.txt
spj_semrush
spj_shopify
spj_sitecheck
spj_techseo
spj_thruu
spj_ubersuggest
spj_writesonic
spj_xmlsitemap

7 Projects and Capstone

AI-Powered Digital Marketing Program Advisor

Program Trainers

Still have questions?

Our dedicated team is prepared to answer them.

Who Is This Program For?

Demand For AI-Powered Digital Marketing

AI has become a foundational layer rewiring how brands engage with customers. Globally, 72%
of companies now use AI in at least one function, with generative AI adoption soaring to 65% in
2024, nearly double the rate from the previous year. Marketing and sales have seen the steepest
jump in this adoption. This has created a critical skills gap. Traditional marketing roles are being redefined. Companies now need professionals who can merge creative strategy with data analytics and AI-powered
automation. The global digital marketing market is projected to reach USD 1,189.5 billion by
2033, and Indias digital sector is expected to create 65 million jobs by 2025. This program was created to directly address this gap. It moves beyond basic theory to equip you with the applied AI skills, analytics capabilities, and strategic frameworks that companies are hiring for right now. You will learn to build data-driven campaigns, automate routine tasks, and focus on the high-value strategic work that drives growth, preparing you for a future-proof career in this new age of marketing.

Demand For AI-Powered Digital Marketing

AI-Powered Digital Marketing Course FAQs

  • What are the benefits of taking the SP Jain Digital Marketing Course Online?

  • How does this Digital Marketing Course compare to other online courses?

  • What will I learn in the SP Jain Digital Marketing Training program?

  • What certifications will I receive from the SP Jain Digital Marketing Course?

  • How can this Digital Marketing Course Online enhance my career?

  • What is the duration and structure of the SP Jain Digital Marketing Course?

  • Are there any prerequisites for enrolling in this Training?

  • What practical skills are taught in the SP Jain Digital Marketing Course?

  • How do I enroll in this Course Online?

  • What support and resources are available during the SP Jain Digital Marketing Training?

  • What career opportunities are available after completing this Digital Marketing Course?

  • How does the SP Jain Digital Marketing Certification help in job placement?

  • What kind of projects are included in this Digital Marketing Course Online?

  • Is the SP Jain Digital Marketing Course suitable for beginners?

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