• Program Duration

    8 Months

  • Learning FormatLive, Online, Interactive

Digital Marketing Course Highlights

This digital marketing certification provides rich hands-on exposure to everything trending in digital marketing, making you job-ready from the moment you step into your new role.

  • SP Jain Global's Academic Excellence

    Certificate from SP Jain School of Global Management and Simplilearn

    Masterclasses delivered by SP Jain Global’s top faculties

  • Official Partner: Meta | ChatGPT & AI Tools

    Exclusive Meta exam voucher; Master sessions by Meta Blueprint trainers

    Leverage Gen AI to drive innovative digital strategies and optimize customer engagement

  • Live Interactive Hands-on Learning

    Live interactive classes delivered by top digital marketing experts

    Hands-on learning with 35+ digital marketing tools, 10+ case studies, 20+ projects

GET PROGRAME DETAILS

Why Join This Program

SP Jain Global's Excellence

SP Jain School of Global Management Ranked #7 in Asia Pacific region by Bloomberg Businessweek

Meta DMA exam voucher

Establish your credibility with Meta Digital Marketing Associate certification

ChatGPT | Generative AI tools

Learn to leverage Generative AI tools for Sales and Marketing

Hands On Learning

Become job-ready by working on 10+ case studies, 35+ tools, 5 capstone and 15+ course end projects

FOR ENTERPRISE

Looking to enroll your employees into this program?

Program Outcomes

Program CertificateProgram Certificate
  • Implement digital marketing campaigns across different domains
  • Promote your business and increase your customer base
  • Set campaign KPIs and metrics for every stage of the marketing funnel
  • Leverage Generative AI tools to optimize sales and digital marketing

Digital Marketing Course Curriculum

  • Embark on an immersive learning journey with this Digital Marketing program. Discover the ins and outs of this comprehensive online digital marketing program, unlocking a world of knowledge and opportunities.

  • This foundation course covers essential concepts such as the differences between digital and traditional marketing, the 4Ps of digital marketing, influencer marketing, voice search, website creation, and behavioral marketing. You will dive deeper into behavioral marketing and analytics, understanding customer lifecycles, buying stages, and the dynamics of the marketing funnel to enhance your strategic marketing approach.

  • In this module, you will gain a deep understanding of the critical role SEO plays in online marketing. You will explore the functionality of both on-page and off-page SEO and the technical aspects that can boost your search engine rankings and help you analyze the competitors. By the end of this module, you will be equipped with valuable insights and skills to optimize your website's visibility and outperform your competitors in organic search engine results.

  • Learn the mechanics of paid advertising and how to leverage keyword research to optimize your ad campaigns. Explore various bidding strategies explicitly tailored for B2B and B2C channels to reach your target audience effectively. By the end of this module, you will possess the knowledge and skills to create successful paid ad campaigns that drive meaningful results for your business.

  • Explore the various social media channels ideal for marketing communications. Learn how to tailor your marketing strategies based on the selected platform to effectively reach and engage with your brand's target audience. By the end of this module, you will be able to leverage social media to promote your brand, products, or services and foster meaningful connections with potential customers.

  • Learn how to thoroughly analyze paid campaigns and examine the analytics of each ad to improve conversion rates. Additionally, you will discover the crucial components of landing pages and associated design techniques based on the type of business and industry. By the end of the module, you will be well-equipped to optimize your paid campaigns effectively and create compelling landing pages that drive better results for your business.

  • Delve deep into content research strategies and tools to create impactful content tailored for various social media channels. In this module, you will learn how to align your content with the goals and objectives at each marketing funnel stage to achieve desired outcomes. By the end of this module, you will be able to craft engaging content that resonates with your social media audience, facilitating successful progression through the marketing funnel.

  • Acquire an in-depth understanding of diverse Key Performance Indicators (KPIs) and metrics, utilizing various analysis tools. Discover work-ready strategies to assess and enhance campaign results. This module will help you achieve proficiency in employing KPIs, metrics, and analyzing techniques to optimize your marketing endeavors and achieve superior outcomes.

  • Gain a comprehensive understanding of the end-to-end email marketing process, including automation techniques and designing high-converting email templates. Learn to create impactful email marketing campaigns that engage your audience and drive business success. Additionally, delve into the critical role of mobile apps and marketing, mastering effective mobile ad targeting to reach your audience efficiently and enhance your brand's presence in the digital landscape.

  • In this capstone project and final step in the learning process, you can use the knowledge you've learned in the preceding modules. You can choose one out of five capstone projects to demonstrate to potential employers your proficiency in various digital marketing tools and techniques.

  • Attend online interactive masterclasses delivered by SP Jain’s top faculties to learn about the latest trends in digital marketing.

ELECTIVES
  • Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

  • Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

  • Gain insights into how Artificial Intelligence (AI) transforms digital marketing by automating processes and improving overall performance. Furthermore, the module will explore emerging technologies like auto chat and voice search, giving you a comprehensive understanding of the latest developments in the digital marketing industry.

  • Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

  • Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

  • Learn how to create and maintain a blog for promotion and user interaction in this course.

  • Learn the basics of affiliate marketing and how to use it to promote your business effectively.

Skills Covered

  • AI in Marketing
  • Behavioral Marketing
  • Campaign Management
  • Content Marketing
  • Content Strategy
  • Generative AI Tools
  • Inbound Marketing Strategy
  • Keyword Research
  • Mobile Marketing
  • Mobile Optimization
  • Outbound Marketing Strategy
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Strategies for Paid Campaigns
  • Website Creation

Tools Covered

LinkedIn
Facebook
YouTube
Google Ads
SE Ranking
HubSpot
Hootsuite
DM_Apptweak
DM_ahref
DM_canva
DM_ChatGPT
DM_facebook ad
DM_Facebook creative hub
DM_facebookfor business
DM_Get Respone
DM_keyword tools
DM_Linkedin for business
DM_MailChimp
DM_Meta business suite
DM_MOZ
DM_Myadcenter
DM_SEMRUSH
DM_similarweb
DM_Stable Diffusion
DM_TweetDeck
DM_unbounce
DM_Yoast
DM_Youtube Ads
Gemini
DM_Zoho
SpyFu
LinkedIn Ads
Feng-GUI
Google Trends
YouTube Analytics
Google Keyword Planner
Youtube Advertising
Mindmapping
ChatGPT
PM_Picsart
PM_Gencraft
Midjourney
Mailchimp
Google Ads Manager
Google Analytics
Google Search Console
Google Tag Manager
Facebook Analytics
DM_WordPress
Rytr
Invideo.ai

Capstone Project

An Immersive Learning Experience

Peer to Peer engagement

with learners and mentors for a real class experience using slack.

Flexi Learn

Missed a class? Recording available to cover your progress

One on one Mentoring session

personalized guidance, support, and insights to accelerate professional growth

Dedicated cohort Manager

To help you succeed throughout your learning journey

Peer to Peer engagement
with learners and mentors for a real class experience using slack.
Flexi Learn
One on one Mentoring session
Dedicated cohort Manager

Digital Marketing Course Program Advisor

Eligibilty Criteria

  • Bachelor's degree in any discipline
  • At least 2 years of work experience preferred
  • Marketing or non-marketing background

Best Suited For

  • Marketers looking to get certified
  • Freshers from tech/nontech background
  • Sales executives wanting career switch
  • Working professional from any background

How to Apply For Digital Marketing Course Online

  • STEP 1Submit Application

    Tell us a bit about yourself and why you want to do this program

  • STEP 2Application Review

    An admission panel will shortlist candidates based on their application

  • STEP 3Admission

    Selected candidates can begin learning once the cohort commences

Demand for Digital Marketing

In today's digital age, the demand for digital marketing continues to surge, driven by an evolving business landscape and an increasing reliance on online platforms. The pivotal role of digital marketing in reaching and engaging target audiences is evident, with a growing emphasis on personalized and data-driven strategies. Skilled professionals in SEO, social media, content strategy, and digital analytics drive business success by navigating emerging trends for visibility and relevance. This comprehensive digital marketing program, tailored to your success, equips you with essential skills for the dynamic field. It focuses on various facets of digital marketing, such as SEO, SEM, social media, analytics, and more. It also delves into ChatGPT and other Generative AI tools, showcasing their transformative potential in creating marketing strategies, enhancing paid campaigns, content creation, and more. You will work on over 20 projects, 10 case studies, and 30+ tools. Earning a certificate from SP Jain School of Global Management and Simplilearn will amplify your credentials, helping you stand out in the competitive job market.

Digital Marketing Course FAQs

  • What are the benefits of taking the SP Jain Digital Marketing Course Online?

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  • What will I learn in the SP Jain Digital Marketing Training program?

  • What certifications will I receive from the SP Jain Digital Marketing Course?

  • How can this Digital Marketing Course Online enhance my career?

  • What is the duration and structure of the SP Jain Digital Marketing Course?

  • Are there any prerequisites for enrolling in this Training?

  • What practical skills are taught in the SP Jain Digital Marketing Course?

  • How do I enroll in this Course Online?

  • What support and resources are available during the SP Jain Digital Marketing Training?

  • What career opportunities are available after completing this Digital Marketing Course?

  • How does the SP Jain Digital Marketing Certification help in job placement?

  • What kind of projects are included in this Digital Marketing Course Online?

  • Is the SP Jain Digital Marketing Course suitable for beginners?

SP Jain and Simplilearn Partnership

SP Jain and Simplilearn Partnership